Chanel is the latest luxury fashion brand to go cruelty-free
Joining prominent luxury fashion labels like Gucci, Versace, Armani, Calvin Klein, Burberry etc., Chanel recently announced that it will also ban the use of animal furs and skins in its future collections. The announcement was welcomed by PETA and other animal conservation groups.
A spokeswoman from the brand said that it was impossible for the company to source animal products ethically – “At Chanel, we are continually reviewing our supply chains to ensure they meet our expectations of integrity and traceability. In this context, it is our experience that it is becoming increasingly difficult to source exotic skins which match our ethical standards.”
Karl Lagerfield, who has been creative director since 1983 when he took over from founder Coco Chanel, said that change is in the air, but that it was not “imposed” on the company: “It’s a free choice.” But no doubt the company has been influenced by a societal shift in people’s attitudes toward furs and leathers.