Disney to launch $100 million initiative to overhaul children’s hospitals around the world
The Walt Disney company has just announced that it will be investing $100 million in child healthcare to make hospitals around the world less scary for the young patients.
Under this new initiative, renowned “Imagineers” at Disney, responsible for designing the theme parks and family entertainment, will introduce various “Disney” elements into children’s hospitals.
“Disney’s timeless stories have touched hearts and lifted spirits for generations, and we believe they can bring comfort to children and families going through a very difficult time,” said Bob Iger, Disney Chairman and CEO. “Using the powerful combination of our beloved characters and legendary creativity, we’re planning to transform the patient experience in children’s hospitals around the world—creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay.”
Read full news here: http://comicbook.com/2018/03/07/walt-disney-company-100-million-childrens-hospitals/