Theme parks in UK will offer half-price entry in exchange for used plastic bottles
In an attempt to promote recycling and tackle plastic pollution, some popular theme parks in the UK, including Alton Towers, Thorpe Park, Chessington World of Adventures and Legoland, will be offering half-price entry in exchange for used plastic drinks bottles.
In a tie-up between theme park operator Merlin and drinks giant Coca Cola, a series of so-called “reverse vending machines” will be installed outside the entrances of these theme parks.
The vending machines will reward users depositing any 500 ml plastic bottle with half-price discount vouchers which can be redeemed at all 30 Merlin attractions in the UK.
The initiative – which will run until mid-October – follows research by Coca Cola which reveals that 64% of Britons would recycle more if they were rewarded instantly for their actions.